Overview

The Persona Design System (PDS) is the foundation of how we build and express our product. It unites design and engineering through a shared language of tokens, components, patterns, and guidelines—all backed by code. Together, these elements give us a single source of truth for creating experiences that feel consistent, inclusive, and unmistakably Persona.

PDS is built to empower the people who shape Persona’s product every day:

• Designers use it to create thoughtful, consistent experiences without reinventing the basics.
• Developers rely on production-ready components that ensure accessibility and performance.
• Product managers gain confidence that new features align with our system and scale seamlessly.

By serving each of these roles, PDS strengthens collaboration and ensures that everyone is working from the same playbook.

A design system is more than a toolkit, it’s a way of working. With PDS, designers can focus on solving meaningful problems rather than redrawing buttons. Engineers can ship with confidence, knowing they’re using accessible, production-ready components. Product managers can trust that new features will feel seamless and familiar. And our users get the best outcome of all: a cohesive, trustworthy experience across every interaction with Persona.

PDS helps us move faster, collaborate better, and scale gracefully. Most importantly, it ensures that as Persona grows, our experiences grow with clarity, accessibility, and care.