Logos

Last updated Feb 13, 2026

Persona brand logos are visual identifiers that represent the Persona brand across products, marketing, and communication channels. They serve as a core element of brand recognition and must be used consistently to maintain visual integrity and accessibility.

Several variants of the Persona logo, including duotone, inverse, and six variations of the logomark and logotype in different color combinations.

Usage Guidance

Section titled “Usage Guidance”

When to Use

Section titled “When to Use”
  • Use the Persona logo on official products, websites, and marketing materials to represent the company or brand.
  • Use the full logomark and logotype together for most brand applications.
  • Use the logomark alone in compact or constrained spaces, such as app icons or favicons.
  • Always ensure the logo remains legible against the background.

Do’s & Don’ts

Section titled “Do’s & Don’ts”

Do

  • Use approved logo files from the PDS Icon and Assets Figma library.
  • Maintain required clear space around the logo.
  • Ensure adequate contrast between the logo and its background.
  • Choose the correct color variant (light or dark) based on background tone.
  • Use vector-based formats (SVG) for scalability and clarity.

Don't

  • Alter the proportions, color, or orientation of the logo.
  • Add visual effects such as shadows, gradients, or outlines.
  • Place the logo on busy or low-contrast backgrounds.
  • Combine the logo with other text, shapes, or elements to create a new mark.
  • Rotate, crop, or stretch the logo in any direction.

Accessibility Guidelines

Section titled “Accessibility Guidelines”
  • Maintain sufficient contrast between the logo and its background (minimum 4.5:1 ratio for text portions of the logo).
  • When used in digital interfaces, ensure the logo’s alt text describes its function or reads “Persona” if purely decorative.
  • Avoid placing the logo over animated or patterned backgrounds that reduce legibility.
  • Use vector or high-resolution versions to prevent blurring that can impact readability.

Content Guidelines

Section titled “Content Guidelines”
  • Use the logo consistently across all touchpoints to strengthen brand recognition.
  • Pair the logo only with approved brand colors, typography, and imagery.